Experience Contact: let's talk over coffee Work: case studies Process: how I work About me

I turn complex products into clear interfaces

Product designer working on web and mobile since 2018. Research, design systems and AI, from the first user flow to a working prototype.

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What I bring to a product team

Five things I bring to every project, each with a case that shows it.

See how I work
Complex products, clear structure

Products with several roles, many states and a lot of data, made easy to understand. A corporate LMS for three roles on one token system, a CRM of 157 connected screens.

See: Team.UP · CRM

AI that people can trust

I design AI features where a person stays in control: every AI output is labelled, shows its source and waits for approval.

See: CRM

From idea to a working prototype

I build working prototypes with Claude Code and Lovable, so ideas get tested before anyone writes production code. This site is one of them.

See: PUMPT

Decisions backed by research

Surveys, interviews, usability tests and AI-persona simulations come before the big decisions, not after.

See: PUMPT · CRM

Leading design

Built a design function from zero at Grand Property, raised four first-time designers to commercial standard on Team.UP, mentor other designers.

See: Experience

Here's a bit about me

Nataliia Lyfarenko

Nataliia Lyfarenko

Since 2018

UX/UI & Product Designer

Based in Germany

Open to collaborate

Where I've been

trendda

UX/UI Designer

Jul 2022 – Oct 2022

Grand property

Lead UX/UI Designer

May 2021 – Aug 2022

Sharowsky

UX/UI Designer

Mar 2021 – Oct 2021

I studied graphic design, and since 2018 my work has moved from brand identity into UX/UI and product design. I've designed websites, mobile apps and a real estate marketplace, from the first brief to a production-ready handoff, sometimes as the only designer in a company, sometimes mentoring and training other designers.

My strength is turning complex requirements into interfaces people understand quickly. I start from research and user flows and build on design systems. One lesson has stayed the same on every product: design gets better the moment you stop assuming and start actually watching how people use the thing you made.

AI is part of how I work every day. I use Claude, Google Stitch and Lovable to test ideas as working prototypes before anything gets built. These tools change every few months, so keeping up with them has become part of the job itself.

Send me a message

or find me on Behance

Behance