About Nataliia Lyfarenko

I hold a Bachelor's degree in Design, and several years of experience since have taken me from visual design into UX/UI. Along the way I've worked across different kinds of products, and the lesson has stayed the same regardless: design gets better the moment you stop assuming and start actually watching how people use the thing you made. That's the part I keep coming back to, no matter what I'm working on.

That path has led me into generative AI, where I now spend most of my time. I help design the tools people use to build stories, characters, and entire worlds, using technology that, in its current form, barely existed a couple of years ago. Working in a space this new means what I know keeps needing to be relearned, so I've come to see staying current as part of the job itself, not a side effect of it.

What I actually want is simple: for the people around a product, teammates included, to sense that someone paid attention to them. That sense doesn't come from a big gesture. It comes from an empty state that's worded well, a button that feels right when pressed, a flow with the right rhythm. I haven't fully cracked how to do this consistently, and each project tends to teach me something new about it.