Open to collaborate

Hi, I'm Nataliia — UX/UI Designer

5+ years of design experience, a graphic design foundation, and a hands-on fluency in AI-assisted workflows.

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Here's a bit about me

Nataliia Lyfarenko

Since 2018

UX/UI Designer

Based in Germany

Where I've been

trendda

UX/UI Designer

Jun 2022 – Oct 2022

Grand property

Lead UX/UI Designer

May 2021 – Aug 2022

Sharowsky

UX/UI Designer

Mar 2021 – Oct 2021

I hold a Bachelor's degree in Design, and several years of experience since have taken me from visual design into UX/UI. Along the way I've worked across different kinds of products, and the lesson has stayed the same regardless: design gets better the moment you stop assuming and start actually watching how people use the thing you made. That's the part I keep coming back to, no matter what I'm working on.

That path has led me into generative AI, where I now spend most of my time. I help design the tools people use to build stories, characters, and entire worlds, using technology that, in its current form, barely existed a couple of years ago. Working in a space this new means what I know keeps needing to be relearned, so I've come to see staying current as part of the job itself, not a side effect of it.

What I actually want is simple: for the people around a product, teammates included, to sense that someone paid attention to them. That sense doesn't come from a big gesture. It comes from an empty state that's worded well, a button that feels right when pressed, a flow with the right rhythm. I haven't fully cracked how to do this consistently, and each project tends to teach me something new about it.

Nataliia Lyfarenko Learn about me

Good design ships and keeps moving

my tech stack
Figma
Framer
Lovable Lovable
Claude
Gemini
ChatGPT
Perplexity
Trello
Slack
Midjourney Midjourney
Google Stitch
Discord
Canva Canva
Adobe Photoshop Adobe Photoshop
Explore my processes
Design Systems

Building scalable component libraries and design tokens that keep every screen consistent.

Prototyping

Turning ideas into interactive prototypes to test and validate flows before development starts.

AI-Powered

Weaving generative AI into everyday workflows to move faster from concept to polished screens.

Web/Mobile Apps

Designing responsive interfaces that feel native and intuitive across web and mobile devices.

Product Strategy

Aligning business goals with user needs to shape roadmaps that ship the right thing.

Landing Pages

Crafting high-converting landing pages that turn visitors into customers.

Branding

Building cohesive visual identities that make a brand instantly recognizable.

How I think about my work

01Generate, don't source

If a project needs an image, I make it. Stock libraries are a last resort, not a first stop.

02Method follows the task

I don't run the same research playbook on every project. What I need to know changes case by case, so the method does too.

03Own it when it's mine alone

When I'm the only designer on a project, that includes the brand voice and how it comes across, not just the screens.

04Multiply to find the one

I'd rather generate several different directions through AI and pull the best of each into one strong version, than commit early and refine a single idea by hand.

05Follow what works, not what's familiar

I'm not loyal to a specific tool. If something new solves the problem faster or better, I switch to it.

06Show the how, not just the result

I'd rather walk through the actual method behind a piece of work than present it like it appeared fully formed.

Nataliia Lyfarenko avatar

Curious about my work?Find me on LinkedIn

Always up for a conversation about design, AI, or what you're working on.

Send me a message

or download my resume