Hi, I'm Nataliia — UX/UI Designer
5+ years of design experience, a graphic design foundation, and a hands-on fluency in AI-assisted workflows.
Here's a bit about me
Nataliia Lyfarenko
Since 2018UX/UI Designer
Based in Germany
Where I've been
trendda
UX/UI Designer
Grand property
Lead UX/UI Designer
Sharowsky
UX/UI Designer
I hold a Bachelor's degree in Design, and several years of experience since have taken me from visual design into UX/UI. Along the way I've worked across different kinds of products, and the lesson has stayed the same regardless: design gets better the moment you stop assuming and start actually watching how people use the thing you made. That's the part I keep coming back to, no matter what I'm working on.
That path has led me into generative AI, where I now spend most of my time. I help design the tools people use to build stories, characters, and entire worlds, using technology that, in its current form, barely existed a couple of years ago. Working in a space this new means what I know keeps needing to be relearned, so I've come to see staying current as part of the job itself, not a side effect of it.
What I actually want is simple: for the people around a product, teammates included, to sense that someone paid attention to them. That sense doesn't come from a big gesture. It comes from an empty state that's worded well, a button that feels right when pressed, a flow with the right rhythm. I haven't fully cracked how to do this consistently, and each project tends to teach me something new about it.
Good design ships and keeps moving
my tech stack
Midjourney
How I think about my work
If a project needs an image, I make it. Stock libraries are a last resort, not a first stop.
I don't run the same research playbook on every project. What I need to know changes case by case, so the method does too.
When I'm the only designer on a project, that includes the brand voice and how it comes across, not just the screens.
I'd rather generate several different directions through AI and pull the best of each into one strong version, than commit early and refine a single idea by hand.
I'm not loyal to a specific tool. If something new solves the problem faster or better, I switch to it.
I'd rather walk through the actual method behind a piece of work than present it like it appeared fully formed.
Curious about my work?Find me on LinkedIn
Always up for a conversation about design, AI, or what you're working on.