About Nataliia Lyfarenko

I studied graphic design, and since 2018 my work has moved from brand identity into UX/UI and product design. I've designed websites, mobile apps and a real estate marketplace, from the first brief to a production-ready handoff, sometimes as the only designer in a company, sometimes mentoring and training other designers.

My strength is turning complex requirements into interfaces people understand quickly. I start from research and user flows and build on design systems. One lesson has stayed the same on every product: design gets better the moment you stop assuming and start actually watching how people use the thing you made.

AI is part of how I work every day. I use Claude, Google Stitch and Lovable to test ideas as working prototypes before anything gets built. These tools change every few months, so keeping up with them has become part of the job itself.

What I care about most is that people using a product, teammates included, can tell someone paid attention to them. It shows in small things: an empty state that's worded well, a button that feels right when pressed, a flow with the right rhythm. I haven't fully cracked how to do this consistently, and each project teaches me something new about it.